![]() Here are some impressive data vouching for vertical video usage – Videos are driving data to a great extent and hence the user views on them is changing gradually, opening more ways for converting horizontal video to vertical and meet the market needs. ![]() This mobile-friendly video format has now been optimized across social media platforms for a better experience. Not only that, with time social networks realized the need and eliminated the black bars that used to be around vertical videos. The usual way you hold your Smartphone is vertical, so as the video formats because it’s more intuitive that way. Vertical video is popular on social mediaĪs you spend a huge amount of time on social media using your mobile device rather than a desktop or computer, it is obvious that you would be consuming videos in vertical alignment only. Though there is the option to watch videos vertically over smartphones, but a 94% of people watch videos vertically. So, having vertical videos is more convenient than horizontal ones over social media sites. The default aspect ratios of mobile devices are vertical, as they are primarily designed to take and make calls. Having videos in vertical format is more convenient as you can also enjoy them in PIP (Picture In Picture) mode while carrying on with other work on your smartphone. When the world is virtually living off the mobile, how can videos not be there in an appealing format! For using internet, the most used device nowadays is a mobile device.
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